Certificate in Car Dealer PPC: Increase Customer Acquisition

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The Certificate in Car Dealer PPC: Increase Customer Acquisition course is a vital program for professionals seeking to excel in the automotive industry. This course addresses the growing demand for digital marketing skills, specifically in pay-per-click (PPC) advertising for car dealerships.

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About this course

By enrolling in this course, learners will gain essential skills in PPC campaign management, optimization, and analytics, enabling them to drive more qualified leads to car dealerships. The curriculum covers Google Ads, Bing Ads, and Facebook Ads, providing a comprehensive understanding of various ad platforms. Upon completion, learners will be equipped with the skills necessary to increase customer acquisition, reduce cost-per-click, and improve return on ad spend. This course is an excellent opportunity for digital marketing professionals, car dealership employees, and entrepreneurs looking to advance their careers in the automotive industry.

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Course details

• Understanding Car Dealer PPC Fundamentals
• Keyword Research for Car Dealerships
• Creating High-Performing PPC Ads for Car Dealers
• Landing Page Optimization for Car Dealer PPC
• Bid Management and Budgeting for Car Dealerships
• Tracking and Measuring Car Dealer PPC Performance
• Advanced Car Dealer PPC Strategies
• Remarketing and Display Advertising for Car Dealers
• Local SEO for Car Dealerships and PPC Synergy

Career path

The **Certificate in Car Dealer PPC: Increase Customer Acquisition** course equips learners with essential skills for the UK job market. The demand for car dealer PPC professionals, particularly those with a focus on customer acquisition, is rising. Here's a breakdown of the most in-demand skills and their respective shares in the industry: 1. **Paid Search (35%)** - Mastering pay-per-click (PPC) advertising on platforms like Google Ads is crucial for driving targeted traffic to car dealership websites. 2. **Email Marketing (20%)** - Implementing effective email campaigns to engage potential and existing customers helps increase customer acquisition. 3. **Social Media Advertising (15%)** - Utilizing platforms like Facebook, Instagram, and LinkedIn to reach a broader audience and generate leads is a valuable skill. 4. **Web Analytics (10%)** - Analyzing website data to optimize user experience and track marketing performance is a key aspect of customer acquisition. 5. **Sales Funnel Optimization (10%)** - Streamlining the sales funnel process to convert leads into sales is essential for successful customer acquisition. 6. **Reporting & Analysis (10%)** - Presenting data-driven insights to stakeholders and making informed decisions based on performance metrics is a vital skill for any PPC professional. By gaining expertise in these areas, you'll be well-prepared to excel in the car dealer PPC industry and drive customer acquisition efforts for UK-based companies.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN CAR DEALER PPC: INCREASE CUSTOMER ACQUISITION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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