Certificate in Google Analytics & SEO Fundamentals

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Certificate in Google Analytics & SEO Fundamentals: This course is essential for individuals seeking to gain expertise in digital marketing. It covers Google Analytics, a powerful tool for tracking and reporting website traffic, and SEO Fundamentals, which focus on optimizing websites to improve search engine rankings.

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About this course

The demand for professionals with knowledge of Google Analytics and SEO is high, as businesses increasingly rely on digital marketing to reach customers. This course equips learners with essential skills to analyze website data, identify trends, and develop data-driven strategies to improve online visibility. By completing this course, learners will be able to demonstrate their proficiency in Google Analytics and SEO, making them highly valuable to potential employers. They will be equipped with the skills to drive traffic to websites, improve user engagement, and increase conversions, leading to career advancement opportunities in digital marketing.

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Course details

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics
• Unit 3: Understanding Basic Google Analytics Reports
• Unit 4: Analyzing Traffic Sources
• Unit 5: Key Metrics in Google Analytics: Bounce Rate, Session Duration, and Pages/Session
• Unit 6: Goals and Conversions in Google Analytics
• Unit 7: Introduction to SEO
• Unit 8: Keyword Research and Analysis
• Unit 9: On-Page SEO Techniques
• Unit 10: Off-Page SEO Techniques

Career path

The **Certificate in Google Analytics & SEO Fundamentals** opens doors to diverse roles in the UK's thriving digital industry. This section highlights the current job market trends, showcasing the demand for professionals with expertise in Google Analytics and SEO. 1. **SEO Specialist**: Having a Google Analytics & SEO Fundamentals certificate will give you an edge as an SEO specialist. You'll be able to demonstrate your understanding of data-driven SEO strategies and optimize websites for higher search engine rankings. 35% of the market demand is for SEO specialists. 2. **Google Analytics Consultant**: As a consultant, you'll help businesses make sense of their website data and improve their marketing efforts. 30% of the job market is seeking Google Analytics Consultants. 3. **Digital Marketing Analyst**: With the certificate, you can work as a digital marketing analyst, leveraging your analytical skills to optimize marketing campaigns and improve ROI. 25% of the job market demand is for digital marketing analysts. 4. **Data Scientist (with GA skills)**: As data science becomes increasingly relevant, having Google Analytics skills can help you stand out. 10% of the job market seeks data scientists with expertise in Google Analytics. The **Google Charts 3D Pie Chart** above visualizes these trends, showcasing the percentage of the job market looking for professionals with Google Analytics & SEO Fundamentals skills. Take a look and explore the opportunities that await you in the UK's digital industry!

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN GOOGLE ANALYTICS & SEO FUNDAMENTALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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